Clik here to view.
Oneupweb : Twitter Advertising, Promoted Tweets
Paid advertising in social media continues to blur the lines of social networking and digital media. Newer social networking sites, like Twitter, have only recently begun to monetize their sites...
View ArticleClik here to view.
Oneupweb : Social Media Power
The people of Cairo have demonstrated the power of social media and have proven its strength and endless possibilities to the world. A social media revolution that brought the Egyptian President,...
View ArticleClik here to view.
Oneupweb : Social Media Marketing—Go Big or Go Home
I’ve written in the past about embracing social media to drive leads and sales, imploring advertisers to look past the fuzzy conversion attribution. Many marketing managers of “traditional” eCommerce...
View ArticleClik here to view.
Oneupweb : In the Growing Michigan Wine Industry, Digital Image is Everything
Since setting down roots in Traverse City nearly five years ago, my husband and I have developed a hearty (but still healthy) appreciation for the local food, beer and wine scene that is so amazingly...
View ArticleClik here to view.
Oneupweb : Are The Top 10 Women Run Companies Getting Digital Right?
If you’re among the nation’s top women run businesses, I salute you, first and foremost. And if you’ve gone so far as to earn your way into the ranks of the Inc. 5000—I’d sell my house to buy plane...
View ArticleClik here to view.
Oneupweb : Home, Sweet Home
Here in beautiful Northern Michigan is where I grew up and raised my daughter. I love it here, we have it all. Living in Leelanau County, one might say that we are spoiled. See for yourself by checking...
View ArticleClik here to view.
Oneupweb : The First Lady’s First Tweet
First (wow that’s the third time I’ve typed that word in this post) of all, First Lady Michelle Obama is one of my favorite fashionistas, and as of two days ago she’s a Twitter-ista! Check out this...
View ArticleClik here to view.
Oneupweb : The Search, Social and Design of Gift Giving
As I start thinking about the shopping I must do for holiday gifts, I realize the way I strategize for my gift giving is much like what we do here at Oneupweb; Search, social and design. I am very...
View ArticleClik here to view.
Oneupweb : It’s Great to Work with CRAZY-SMART People!
It seems like only yesterday that Lisa Wehr added the challenge of measuring social media marketing ROI to the roster of development projects, and today ROSI trax™ is a reality! In 2001, Oneupweb...
View ArticleClik here to view.
Oneupweb : Where’s Your Head At? – Making Noise in the Social Whirlpool
When someone asks you to describe the way communication has changed over time, you may think big picture communication milestones (i.e. the utilization of radio by President Roosevelt in the 1930’s and...
View Article